CHVSE was launched in the midst of a pandemic. Not really the best time, but when you are determined to start something, you really don’t have to wait for the “perfect timing” because it just might not come.
The founder spends most of his free time cycling and trying to beat his PRs on every ride. He is a logo designer by profession, and to briefly escape the daily demands of life, he started creating jersey designs based on what inspires him, setting aside any rules or deadlines. Then came the idea to see his works on the road, in full motion.
Initially, he began by accepting design services from cycling teams, but due to the lack of creative freedom, it really didn’t work out. That’s when he decided, “The heck! Why not just start a brand?”
The concept behind our logo is a subtle letter C and G, that stand for Chase Graphics. It is then flipped vertically, forming a leaf, symbolizing growth and being one with nature. Since on every ride and exploration, we are basked in this wonderful gift from above.
Each of our jersey designs embodies a story. And all the design elements we place on each piece have their own meaning and purpose. Sometimes we do feel that every design has already been done before, but then again, we'd like to believe that even with just the smallest details, you can stand out and make a difference.
All designs are done in-house and we aim to be hands-on with each release. As a brand we don't release half-baked goods and we make sure to create something you'll all be proud to wear.
Another commitment of the brand is to be 100% local. Locally designed, locally manufactured, and locally sourced.
Of course, this does not come without challenges, but what makes this all worthwhile is our thought of helping our economy, and providing livelihood to our fellow citizens.
Filipinos are known worldwide for their craftsmanship so this is an added value that all products released by us are of high caliber.
We have more plans in the future where we'd like the cycling community to be really involved and engaged with one another. Hopefully we can put up a place where we can just hang out, share stories, and schedule group rides.
So on your solo or group rides, we hope you can bring CHVSE along with you towards your goals!